Good Questions!
What does a fashion PR agency do?
A fashion PR agency helps brands build credibility and awareness through strategic media relations, influencer partnerships, cultural activations, and brand storytelling. We secure editorial coverage, manage brand partnerships, and create moments that drive conversation and demand.
What is AEO and why does my brand need it?
AEO (AI Engine Optimization) is the practice of optimizing your brand's online presence so you appear in AI-powered search results—like ChatGPT, Claude, Perplexity, and Google's AI Overviews. As more consumers and decision-makers use AI to research brands, products, and services, showing up in these AI-generated answers is critical for visibility and credibility.
Unlike traditional SEO which focuses on ranking in Google's blue links. AEO ensures your business is featured when someone asks an AI a specific question, like "What are the coolest menswear brands that I should buy now?" or "Where can I get a great cocktail in Greenpoint?"
Why it matters:
• AI search is growing fast — millions now use ChatGPT, Perplexity, and AI-powered search instead of traditional Google.
• Zero-click answers — AI gives direct recommendations without users needing to click through search results.
• Brand authority — If AI doesn't know about you, you're invisible to a rapidly growing audience.
How External Agency helps: Our team is certified through Ragan's AI for Communicators program and specializes in optimizing brands for AI discoverability. We ensure your brand shows up in AI-generated search results through strategic content development, structured data optimization, authoritative press coverage, and consistent brand messaging across platforms. When AI tools are asked about your industry or category, we make sure your brand is positioned as a credible, relevant answer.
How much does PUBLIC RELATIONS cost?
PR services typically range from monthly retainers to project-based fees depending on scope, goals, and timeline. We work with emerging brands and established labels to create custom programs that fit your budget and objectives.
Why should I hire a PR agency?
Public Relations builds credibility that advertising can't buy. Through earned media, influencer partnerships, and cultural moments, we help brands reach the editors, buyers, and consumers who shape the conversation—driving awareness, demand, and long-term brand equity.
What makes External Agency different from other PR firms?
We're insiders, not outsiders. Our team evolved from inside the fashion industry with decades of relationships across media, retail, and culture. We don't pitch strangers—we introduce you to our friends.
What does working with External Agency look like?
Getting started is simple. It begins with a conversation — we'll learn about your brand, your goals, and where you want to go. From there, we build a custom program tailored to your objectives and budget.
Here's what to expect:
Week 1 — Discovery. We do a deep dive into your brand, your consumer, your competitive landscape, and your current media presence. We identify the opportunities and gaps.
Week 2 — Strategy. We present a custom playbook outlining our recommended approach, target media and influencer targets, key messaging, and an action plan.
Week 3 — We get to work. Outreach begins, seeding is planned, and we start building momentum. You'll hear from us regularly.
Ongoing. Weekly check-ins, real-time press tracking, and quarterly recaps so you always know what's happening and what it's driving for your business.