CULTURAL PRESENCE
Work led by Edina Sultanik at Sperry, Capsule Show, BPMW, and beyond.
SPERRY REVIVAL
We made boat shoes cool again. (Yes, really.)
Sperry was a heritage brand that hadn't been culturally relevant in years. We got them back into the conversation through strategic seeding, media events, and community activations.
Result? 70% YOY sales increase and a new generation of brand advocates.
CAPSULE SHOW
We co-created the trade show that launched a generation of amazing brands. Capsule was the event where a global curation of design met the top buyers and editors, building a community that shaped menswear for a decade.
ARITZIA COLLAB
We masterminded a collaboration launch that sold out in five hours. Through strategic VIP seeding and influencer partnerships, we built hype that resulted in a collection gone before lunch.
Paris Fashion Week
We've produced dozens of showrooms, events, and presentations in Paris, earning brands attention at the fashion capital's peak moments.
Todd Snyder @ Grand Banks
US Open MEDIA TRIP
Commodore Vinyl Sundays
A waterfront launch at NYC's Grand Banks brought editors and influencers together for a distinctly New York brand moment.
Tapping into tennis culture, we served up a VIP outing at the US Open for the Palmes x Sperry collab, hosting editors for an unforgettable day.
A summer vinyl DJ series at NYC's favorite dive bar brought together press and influencers for organic brand discovery.
Nordstrom VIP Dinner
Art Basel Boat Party
Toyota
Sur La Route
Beams Plus Pop Up
To launch exclusive in-store activations, we hosted a clambake at Nordstrom's NYC flagship for editors and influencers with nautical vibes.
We built a dive-bar-on-a-boat during Art Basel to celebrate a collaboration with exact right amount of cultural chaos.
During Paris Fashion Week, we partnered with designers to wrap Toyota vehicles in custom prints, catching the eyes of photographers.
Thoughtful previews and pop-ups in key cities helped expand the cultural footprint of heritage retailer Beams PLUS.
Mountain Dew Beach Bound
We built underground events and led PR for flavor-inspired grooming kits, deepening roots in youth culture for a global icon.
Fashion Week NY & Paris
Runway shows and partnerships designed to put clients right in the middle of the seasonal conversation.
TV & Film Partnerships
Relationships with studios facilitating intentional brand placements in film and television, amplified through storytelling.
VIP & Celebrity Dressing
Placing product on the right cultural figures at the right moments—driving organic relevance through stylists.
HOW WE WORK
CULTURALLY EMBEDDED
THOUGHTFUL CONNECTIONS
We work from inside culture, not outside of it.
Our approach is rooted in instinct, relationships, and a deep understanding of how brands become part of the conversation in a lasting way.
We introduce brands to the editors, creatives, stylists, and cultural voices that genuinely align with their world — building relationships that feel natural, not transactional.
STRATEGIC PRESENCE
Every brand moves at a different pace.
We shape communications around the identity, timing, and long-term goals of the business, creating visibility with intention rather than volume.
LONG-TERM RELEVANCE
We care less about momentary attention and more about building lasting cultural presence, emotional resonance, and meaningful demand around a brand over time.